Discover
the best things to do in Sweden - from Stockholm’s island charm to
Arctic wonders under the Northern Lights. A journey of culture,
wilderness, and uniquely Swedish experiences awaits.
Explore Stockholm’s Old Town (Gamla Stan)
A golden maze of cobblestone alleys, ochre façades, and candlelit cafés, Gamla Stan feels like stepping into a Nordic fairytale. Home to the Royal Palace and medieval Stortorget square, it’s the heart of Swedish heritage - where history, architecture, and everyday life meet under pastel-painted rooftops.
Witness the Northern Lights in Swedish Lapland
Far above the Arctic Circle, the sky ignites with rippling ribbons of green and violet. In Abisko National Park, one of the world’s best aurora viewing spots, crisp air and endless silence heighten the wonder. Cozy glass igloos and wilderness lodges offer front-row views of nature’s finest show.
Stay at the Iconic ICEHOTEL in Jukkasjärvi
Each winter, artists sculpt this ephemeral masterpiece from ice and snow, creating shimmering rooms lit by frozen chandeliers. Sleeping inside feels both surreal and serene - wrapped in reindeer hides as Arctic stillness hums beyond the walls.
Cruise the Stockholm Archipelago
Thousands of pine-dotted islands stretch into the Baltic, offering quiet harbours, seaside saunas, and red-painted cottages. A ferry journey reveals Sweden’s love affair with water - an endless summer dream of sailing, swimming, and skärgård life.
Marvel at Drottningholm Palace
A living royal residence and UNESCO site, Drottningholm dazzles with Baroque gardens, mirrored halls, and a perfectly preserved 18th-century theatre. The palace sits serenely on Lake Mälaren’s edge - a glimpse into Sweden’s regal elegance.
Discover the Vasa Museum
This museum houses a nearly intact 17th-century warship salvaged from the depths after 333 years underwater. Its towering masts and detailed carvings reveal the might - and tragedy - of Sweden’s maritime past.
Experience the Midnight Sun in Kiruna
When the sun never sets, time melts away. Bathe in golden light through the night, kayak under endless skies, and hike wild tundra in surreal stillness. It’s nature’s way of resetting your clock - pure Scandinavian magic.
Learn Sámi Culture and Reindeer Herding in Jokkmokk
Meet Sweden’s Indigenous Sámi people, discover traditional joik singing, and help guide reindeer across snow-covered forests. This immersive experience connects travellers with centuries-old Arctic wisdom and deep respect for nature.
Join a Midsummer Celebration
Dance around flower-topped maypoles, feast on herring, and sing folk songs as the sun lingers into twilight. Midsummer is Sweden’s most joyous festival - a national toast to light, life, and community.
Relax in a Floating Sauna on Lake Rättvik
In Dalarna, saunas float gently over mirrored water, offering tranquil views of forests and fading skies. It’s the ultimate Swedish unwind - alternating between steaming heat and refreshing lake dips.
Join a Swedish Fika Experience
Fika - the ritual coffee break with pastries - is a cornerstone of Swedish life. Share cinnamon buns and conversation in cozy cafés or rustic countryside spots, slowing down to truly savour the moment.
Go Dog-Sledding Under Arctic Skies
Glide silently through snowy forests, guided by huskies and starlight. The combination of speed, wilderness, and stillness captures the soul of Sweden’s north.
Visby on Gotland Island
Encircled by medieval walls, Visby feels frozen in time. Cobblestone lanes, rose-clad cottages, and sea views make it Sweden’s prettiest town - a summer gem loved by artists and dreamers alike.
Fulufjället National Park and Njupeskär Waterfall
Home to Sweden’s highest waterfall and the ancient “Old Tjikko” spruce, this park mixes mythic beauty with solitude. Trails lead through mossy forests to roaring cascades - a photographer’s dream.
Trosa – The “World’s End” Village
A charming coastal town south of Stockholm, Trosa’s pastel houses, flower-filled lanes, and canal bridges embody Swedish idyll. Once a fishing village, now a peaceful weekend escape.
Österlen in Skåne
Rolling fields, white beaches, and creative energy define this southern gem. Known for art galleries, organic farms, and sea-breeze cafés, it’s Sweden’s rural soul.
Lake Siljan and the Heart of Dalarna
A cradle of folklore, Lake Siljan glows under northern light, surrounded by red cottages and folk traditions. Local crafts and music fill the air - authentic Sweden at its best.
The High Coast (Höga Kusten)
Rugged cliffs rise above forested bays along the Gulf of Bothnia - a UNESCO-listed region perfect for hiking and kayaking. Dramatic views and pure wilderness await.
Sleep in a UFO Treehouse in Harads
Nestled in pine forests, the Treehotel redefines overnight stays with suspended UFOs, mirrored cubes, and bird’s-nest suites. Sustainability meets surreal design high above the forest floor.
Visit the Absolut Vodka Factory in Åhus
Discover how Sweden’s most famous spirit is crafted, from local wheat fields to the sleek bottles lining global bars. Tours blend culture, design, and flavour.
Experience the Ice Music Festival in Luleå
Instruments made entirely of ice create haunting, ethereal sounds under the Arctic stars. A concert like no other - fleeting yet unforgettable.
Try Moose Spotting in Småland
Venture into misty forests to find Sweden’s “King of the Forest.” Spotting these majestic animals in their natural habitat is thrilling and deeply peaceful.
Stockholm Region
• Visit the ABBA Museum and dance through Sweden’s pop legacy.
Insider Tip: Go in the morning for smaller crowds.
• Kayak around Djurgården and the city’s serene waterways.
Best Way: Rent a kayak from Långholmen Kayak or Sjöcaféet.
• Enjoy rooftop views from Södermalm’s Katarinahissen.
Good to Know: Sunset offers the best city panoramas.
Gothenburg Region
• Stroll Haga’s cobbled streets and enjoy giant cinnamon buns.
Insider Tip: Perfect mid-morning fika stop.
• Explore the Southern Archipelago’s car-free islands.
Best Way: Take ferry line 11 from Saltholmen.
• Visit Universeum, Scandinavia’s largest science museum.
Good to Know: Great for families and rainy days.
Lapland Region
• Join a snowmobile safari over frozen lakes.
Insider Tip: Dress in thermal layers and book sunset tours.
• Experience the Kiruna Snow Festival’s giant ice sculptures.
Best Way: Arrive early January; events span three days.
• Visit the Aurora Sky Station for photography workshops.
Good to Know: Clear nights offer the best conditions.
Do’s / Recommended Activities:
• Hike the Kungsleden Trail through Lapland’s wild beauty.
Tip: Summer (June–September) offers best accessibility.
• Go cross-country skiing near Åre and Sälen.
Good to Know: Rent gear locally; trails suit all levels.
• Try kayaking along the High Coast or Bohuslän Archipelago.
Tip: Early mornings bring calm seas and wildlife sightings.
• Cycle the Göta Canal route between Gothenburg and Stockholm.
Good to Know: Follow dedicated bike paths with canal-side stays.
Do’s / Recommended Experiences:
• Visit a glass-blowing studio in the “Kingdom of Crystal” (Småland).
Tip: Many workshops offer drop-in sessions.
• Taste traditional gravlax and Västerbotten cheese at local markets.
Good to Know: Try Östermalms Saluhall in Stockholm.
• Attend the Lucia Festival in December with candlelit choirs.
Tip: Book church entry early - it’s deeply moving.
• Explore Sweden’s craft beer and cider scene in Gothenburg.
Good to Know: Breweries like Dugges and Omnipollo are must-visits.