Plan
your trip with essential Brazil travel tips and local etiquette
advice. Learn what to do, what to avoid, and how to experience Brazil
confidently and respectfully.
• Greet warmly. A handshake or friendly hug is common; Brazilians are expressive and value genuine warmth.
• Learn a few Portuguese phrases. Locals love the effort, even if pronunciation isn’t perfect.
• Dress smartly. In cities and restaurants, appearance matters and style is appreciated.
• Try local dishes. Feijoada, moqueca and pão de queijo are staples of Brazilian cuisine.
• Enjoy socialising. Laughter, conversation and friendliness are part of everyday life.
• Carry small notes. Shops and taxis often struggle to change large bills.
• Tip respectfully. A 10% service fee is common; rounding up shows appreciation.
• Embrace dance and music. Samba, bossa nova and forró are central to Brazilian culture — join in.
• Respect national pride. Brazilians love their country and traditions.
• Carry document copies. Keep originals secured in your hotel safe.
• Be flexible with time. Plans often start late — enjoy the relaxed rhythm.
• Don’t display valuables openly. Pickpocketing can occur in crowded areas.
• Don’t assume English fluency. Portuguese dominates; patience goes a long way.
• Don’t discuss politics or religion casually. Conversations can become heated.
• Don’t wear swimwear away from beaches. Keep public dress relaxed but respectful.
• Don’t refuse hospitality outright. Declining food or drink may seem impolite.
• Don’t walk alone at night. Especially in unfamiliar neighbourhoods.
• Don’t flaunt jewellery or cameras. Keep them discreet and secure.
• Don’t expect punctuality. Being late is common in social settings.
• Don’t photograph people without permission. Especially in rural or Indigenous areas.
• Don’t underestimate distances. Brazil is vast; internal flights often save time.
• Don’t drink tap water. Stick to bottled or filtered water.
• Family and friendships come first. Relationships often outweigh schedules.
• Meals are social events. Expect long, lively conversations.
• Festivals reflect national spirit. Join respectfully without interrupting performers.
• Gestures matter. Thumbs-up is positive; the “OK” sign is offensive.
• Body confidence is normal. Beach culture celebrates self-expression.
• Patriotism runs deep. Football, flags and traditions are taken seriously.
• Queuing is relaxed. Personal space is closer than in many countries.
• Religion is diverse. Catholic, African and Indigenous traditions blend together.
• Music shapes daily life. It expresses joy, emotion and community.
• Smiles build connection. Warmth opens doors everywhere.
• Use ride-hailing apps. Uber or 99 are safer than hailing taxis.
• Secure passports carefully. Carry copies when out and about.
• Protect against heat. Sunscreen and hydration are essential.
• Use indoor ATMs only. Avoid standalone machines.
• Carry small change. Useful for buses, vendors and markets.
• Book domestic flights early. Popular routes fill quickly.
• Pack light, breathable clothing. Humidity can be high year-round.
• Avoid favelas without a guide. Visit only on authorised tours.
• Check baggage allowances. Domestic flights often have lower limits.
• Use insect repellent. Especially in the Amazon, Pantanal and coastal areas.
• Buy comprehensive insurance. Cover health, theft and cancellations.
• Football is sacred. Watching a live match is unforgettable.
• Beach life is social. Locals chat, dance and snack together — join in.
• Bargain at markets. But not in malls or fixed-price shops.
• Avoid demonstrations. Political gatherings can escalate quickly.
• Sundays are family-focused. Expect quieter streets and slower service.
• Dine late. Dinner often starts around 8–9 p.m.
• Public holidays mean celebration. Plan around closures and crowds.
• WhatsApp is essential. It’s the main messaging platform.
• Beach kiosks are convenient. Rent chairs and umbrellas cheaply.
• Cards are widely accepted. Cash is still useful in smaller towns.
• Use hotel safes. Store valuables and documents securely.
• Use official transport only. Licensed taxis or ride-hailing apps.
• Stay discreet. Avoid showing money or luxury items.
• Avoid drugs completely. Penalties are severe for any possession.
• Public drinking varies. Accepted in many areas, but check local rules.
• Police checks happen. Carry ID or a copy when requested.
• Be cautious at ATMs. Shield your PIN and avoid late-night use.
• Respect protected nature areas. Fines apply for disturbing wildlife.
• Report passport loss immediately. Contact local police and the British Embassy.
• Avoid isolated beaches after dark. Petty theft risk increases.
• Know emergency numbers. Police 190, Ambulance 192, Fire 193.
• Portuguese is key. English is limited outside tourist areas.
• Speak kindly and clearly. Smiles and patience help enormously.
• Expect physical warmth. Handshakes, light touches and eye contact are normal.
• First names are used early. Informality reflects friendliness.
• Humour breaks barriers. Shared laughter builds instant rapport.
• Use formal titles initially. “Senhor” or “Senhora” shows respect.
• WhatsApp and Instagram dominate. Primary communication tools.
• Avoid sarcasm. It’s often misunderstood.
• Keep an upbeat tone. Enthusiasm is seen as friendly.
• Smile freely. It’s Brazil’s universal language.